|
EUROBRAND - A GOOD BRAND
THE BASE FOR BUSINESS AND ECONOMIC SUCCESS
Good brand is the determinant of the the value of the company, it helps to achieve and keep markets. EUROBRAND concept refers to BRANDS, PRODUCTS or SERVICES which are allocated for clients, contracting parties and receivers from wide and relatively homogeneous european market.
EUROBRAND is the Promotion Programme of Enterprise and Export executed in a form of a contest.
It identifies, rewards and promotes BRANDS in the following categories:
PRODUCT, SERVICE, INITIATIVE
and
BRAND in TOURISM
The contest distinguishes PRODUCTS which thanks to their virtues- which means good quality, modern technology, safety of usage, original industrial design, friendly influence on environment- create image of the company as a european and world-wide producer.
Within the frameworks of SERVICE category the contest distinguishes companies presenting interesting offer which aims to provide not only comprehensive but also the best service for the clients in all areas. These companies provide services for big, average and small enterprises and also for individual contracting parties. These services must fulfill expectations of european and world-wide market.
Companies whose Products and Services were rewarded with EUROBRAND title offer professionalism as producers and service suppliers. It influences on BRAND reinforcement and on winning new contracting parties on the market.
Special place in the contest is reserved for INITIATIVE category, which is addressed to local authorities, organizations, economic institutions and companies which put into practice the most interesting economic, social and educational projects and in this way they support enterprise.
Within the framework of the contest also initiatives which promote polish culture, art and places are rewarded. They are given BRAND in TOURISM title. They portray values of the region assesed not only according to market aspects but also according to social, national and culture values.
These activites have also significant influence on the increase of investment attractiveness of the cities and regions on european and world-wide market.
EUROBRAND tiltle enables distinguishing among competition, recognition among clients, achieving and reinforcing own identity of the company.
PRODUCTS, SERVICES AND INITIATIVES REWARDED WITH THIS PRESTIGIOUS TITLE ARE A PART AND "PROPERTY" OF THE COMPANY.
|
